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Radio Interview Tips for Authors - Publicity Strategy

Must Know Book Marketing Tips For The Interview

Stay on Topic - Prepare Your Talking Points
Keep an Eye on the Clock and NEVER Answer "It's in My Book!"

POWER LAUNCH YOUR BOOK: "Radio is a powerful strategy for launching your new book or sharing your message," says Annie Jennings, whose firm, Annie Jennings PR, has created the most powerful radio campaign your money can buy. "Most people want to know what the return on investment (ROI) for a radio campaign can be for them. Although the outcome differs for each author, here is how radio worked for our client, author and expert, Reecy Aresty.

AUTHOR SAYS: "After several phone conversations with Annie, I finally decided to hire her, and to date I've gotten back 3 times my investment! Not only did she honor our agreement, she over performed! I was guaranteed 10 radio interviews in the Top 35 markets, but I actually had 19 + interviews in the Top 35 markets plus 2 others! Her professionalism, honesty, and values are a rarity today, as unethical business practices are rampant in so many industries.

Thank you Annie – you're in a CLASS BY YOURSELF!

--- Author Reecy Aresty, Author Of "Getting Into College And Paying For It"


1. Never do a show using a cell phone or a headset, both are unreliable! Always turn off your call waiting. Contact your local phone company for instructions on how to do this for an individual call. You can turn it back on again immediately after your interview.

2. Hosts rarely read your book and mostly stick to the questions they are provided, so don't focus your energy on what the questions will be, focus on giving your best answer to the questions you have provided in your press release.

3. If you don't understand a question asked, ask for clarification. Don't assume you know what they are asking.

4. Prepare your talking points. Know the five key message points you would like to discuss in the interview. Write them down on index cards so you can prompt yourself.

5. You are the expert! Be confident, straightforward and prepared. Media training is a major plus as it gives you the opportunity to practice your materials and receive top quality, professional feedback.

6. Compliment the host when a good question is asked, "That is an excellent question" or "I'm glad you asked that question." It also helps to draw in your audience.

7. Use the interviewer's name in conversation. It creates a more intimate conversation that the audience feels privy to. And it makes the interviewer feel good too!

8. Don't judge an interview by its length. Be prepared for ANY opportunity, they are all potential goldmines.

9. Sell yourself, not your book or product. If the audience likes you, they WILL buy what you're selling.

10. Keep an eye on the clock. If your interview is for 10 minutes, start your wrap up at minute 8 such as mentioning where they can buy your book, your website and any other information you would like them to have.

11. Interview time goes very fast. Before you know it the interview is over. Media training is a major plus and will give you a tremendous advantage as you can learn the techniques and strategies to giving a great interview as well as promoting your interests during the interview. If you say "it's in my book", the interviewer will cut you short—very quickly.

POWER RADIO: GET THE MOST POWERFUL RADIO CAMPAIGN YOUR MONEY CAN BUY: Our Top 35 & Top 50 Markets & Nationally Syndicated National Radio Campaign is HOT!

What To Do Now:

Check out Annie's audios on how to get media attention for your business, and sign up to hear about free media opportunities daily, requesting your expertise.

Annie JenningsAbout Annie Jennings: Annie Jennings of the National PR firm, Annie Jennings PR is a National Publicist specializing in promoting authors and experts to the media. Annie's vision and insight has revolutionized the publicity industry as many of the publicity techniques, tools and strategies in widespread use throughout the industry today have been developed by Annie Jennings PR. Annie freely shares her publicity strategies with authors and experts so everyone can have access to PR strategies, both the basics and advanced PR thought, so they can share their messages with millions for the betterment of all.

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