What To Do & Not Do AFTER You Are Booked On A Radio Show
Booked On A TV Show Or Radio Interview?
The Top 10 Guidelines For Authors & Experts
POWER LAUNCH YOUR BOOK: "Radio is a powerful strategy for launching your new book or sharing your message," says Annie Jennings, whose firm, Annie Jennings PR, has created the most powerful radio campaign your money can buy. "Most people want to know what the return on investment (ROI) for a radio campaign can be for them. Although the outcome differs for each author, here is how radio worked for our client, author and expert, Reecy Aresty.
AUTHOR SAYS: "After several phone conversations with Annie, I finally decided to hire her, and to date I've gotten back 3 times my investment! Not only did she honor our agreement, she over performed! I was guaranteed 10 radio interviews in the Top 35 markets, but I actually had 19 + interviews in the Top 35 markets plus 2 others! Her professionalism, honesty, and values are a rarity today, as unethical business practices are rampant in so many industries.
Thank you Annie – you're in a CLASS BY YOURSELF!
--- Author Reecy Aresty, Author Of "Getting Into College And Paying For It"
WHY STOP NOW? Come back to these two links just below for more special reports on topics that can impact your publicity experience. Remember, Annie Jennings PR is IN TOUCH and working with the media on the front lines each and every day!
Media Training Tips For Radio
1. During the pre-interview with the producer or journalist, do not attempt to influence the producer or journalist to slant or change the original segment idea to fit the title of your book. You are booked on a segment already planned and approved the by Executive Producer and a committee. It is not acceptable to try and change the segment because you only made it to the pre-interview by representing you could discuss the segment as it exists.
2. Once you represent that are able to do the media opportunity do not change your mind as the producer or journalist moves immediately to finalize the situation on their end. If you pull out you upset the balance and you become known as someone the producer cannot count on to keep their word because you have just have gotten the producer into trouble with their supervisor. When you make a commitment, stick to it! Your word should be worth gold in this industry!
3. Give the producer or journalist your immediate contact numbers. Make sure that when you give your cell number that it is on and you can be reached at this number. The producer will be calling as soon as possible so expect the call to come at anytime.
4. Prepare your talking points in advance so you are knowledgeable and not stumbling for thoughts or concepts. If you are not fabulous in the pre-interview you will most likely loss the interview. You can make the producer feel confident in your abilities if you are ready and prepared to discuss the segment.
5. Be sure the producer or journalist has your exact spelling of your name and has your credentials correct. Ask him or her to confirm the spelling of your name with you. Be sure the book name is also correct.
6. Do not call the producer for a tape of the segment after the segment. Ask the question during the pre-interview about how you can get a tape of the segment. Most stations have a protocol and some stations do not tape for you and you need to know if this is the policy in advance. You can always purchase the segment from an outside taping source. Do not badger the producer to tape it for you. Always make arrangements for more than one person to tape your segment for you.
7. Do not blatantly promote your book or product during the interview. If you are overly promotional on TV they may not want to book you again if you are on a radio interview, they will cut you short. In TV, stick to the segment topic and do not promote to your product. This irritates the show and marks you as an amateur. You are booked on TV and Print for your credentials and expertise and not to advertise your product.
8. Don't pull the bait and switch—to be booked on a topic but change it to another once you are on the show. Always reflect the exact topic you were booked for and if you are going to segway into another topic be sure it makes sense to the interview. You should get media training to learn how to promote your book during the interview while being responsible to the show's interest. There are excellent techniques for promoting your book during the interview and you just need to learn them.
9. Always include a signature line in your email that includes your address and immediate contact numbers. Producers and journalists move very fast especially when on a deadline. They will appreciate the ability to quickly find your contact information if they need to contact you. Don't assume they have your number on hand even if you have just given it to them. Make sure each communication with the media contact includes your contact information. Be sure to slow down when leaving your phone number on voice mail so your contact can write down the number correctly.
10. Always be ready for the interview early. If you are going to the studio always allow an extra half an hour travel time for delays over and above the time the producer tells you to arrive. And for radio interviews, be ready and waiting at your telephone for the producer to get you on the line at least five to 10 minutes before your scheduled interview time. Radio shows like to know you are on the line BEFORE they commit you to their audience!
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About Annie Jennings: Annie Jennings of the National PR firm, Annie Jennings PR is a National Publicist specializing in promoting authors and experts to the media. Annie's vision and insight has revolutionized the publicity industry as many of the publicity techniques, tools and strategies in widespread use throughout the industry today have been developed by Annie Jennings PR. Annie freely shares her publicity strategies with authors and experts so everyone can have access to PR strategies, both the basics and advanced PR thought, so they can share their messages with millions for the betterment of all.
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