Good Vs GREAT Authors & Experts
Find Out How To Be A Great Expert Or Book Author
Here's How To Go From A Good Expert To A Great Expert
POWER LAUNCH YOUR BOOK: "Radio is a powerful strategy for launching your new book or sharing your message," says Annie Jennings, whose firm, Annie Jennings PR, has created the most powerful radio campaign your money can buy. "Most people want to know what the return on investment (ROI) for a radio campaign can be for them. Although the outcome differs for each author, here is how radio worked for our client, author and expert, Reecy Aresty.
AUTHOR SAYS: "After several phone conversations with Annie, I finally decided to hire her, and to date I've gotten back 3 times my investment! Not only did she honor our agreement, she over performed! I was guaranteed 10 radio interviews in the Top 35 markets, but I actually had 19 + interviews in the Top 35 markets plus 2 others! Her professionalism, honesty, and values are a rarity today, as unethical business practices are rampant in so many industries.
Thank you Annie – you’re in a CLASS BY YOURSELF!
--- Author Reecy Aresty, Author Of "Getting Into College And Paying For It"
GOOD author and experts have been in the media once or twice. GREAT authors and experts have done radio, TV, and print at the local and/or national level. GREAT experts are everywhere at all times. They know the news from last month, last week, yesterday and today and understand where the conversation about the topic has been and where it is headed. The can anticipate tomorrow's news.
GOOD authors and experts have an in depth knowledge of their area of expertise. GREAT authors and experts have the same in depth knowledge about their topics but also understand how their knowledge relates to current events. They understand the social relevancy and how to apply their knowledge, experience and education to the topic under discussion
GOOD book authors and experts have a website that may or may not be a media site or have a media section. GREAT authors and experts have a media website designed to make it easy for journalists and producers to find out all they need to know to book them on the show or quote them in the article. GREAT book author and expert media sites include a professional bio, current professional headshot of the author or expert, a DEMO is a must, short audio recording so the media can sample your style, energy, voice and presence (if you can impress them in an audio recording the thinking is you will even be better on camera)
GOOD book authors and experts are well groomed but do not necessarily stand out. GREAT authors and experts have style, pizzazz, and stand out from the crowd (in a good way). They look like high profile HOSTS themselves, they have invested in their clothes, hair style, make up for TV and just look like a million bucks.
GOOD book authors experts are enthusiastic about their topic. GREAT book authors and experts are enthusiastic about everything and come with an unparalleled passion and energy that comes across beautifully in a phone interview or on camera. GREAT experts engage the audience, present relevant points and conversation that the audience can actually put to use right way. GREAT expert LOVE what they do and it shows.
GOOD book authors and experts have book knowledge about their topic. GREAT book authors and experts have personal stories that relates to their topic in addition to the book knowledge. GREAT experts can create a visual for their audience, can draw their audience in, can entertain and educate at the same time.
GOOD book authors and experts try to publicize their book. GREAT book authors and experts publicize themselves thereby creating a brand and a national status that will lead to future projects.
GOOD book authors and experts are polite to journalists. GREAT book authors experts show up on time, are prepared and ready, stay on topic, do not continuously contact journalist or producers for more segments, do not work "prepackaged contact lists" or spam the media. They are selective, they work in a more high profiled style. They set themselves apart by not adopt mass marketing tactics.
THE MOST POWERFUL RADIO CAMPAIGN YOUR MONEY CAN BUY: Our Top 35 & Top 50 Markets & Nationally Syndicated National Radio Campaign is HOT!
What To Do Now:
Check out Annie's audios on how to get media attention for your business, and sign up to hear about free media opportunities daily, requesting your expertise.
About Annie Jennings: Annie Jennings of the National PR firm, Annie Jennings PR is a National Publicist specializing in promoting authors and experts to the media. Annie's vision and insight has revolutionized the publicity industry as many of the publicity techniques, tools and strategies in widespread use throughout the industry today have been developed by Annie Jennings PR. Annie freely shares her publicity strategies with authors and experts so everyone can have access to PR strategies, both the basics and advanced PR thought, so they can share their messages with millions for the betterment of all.
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