We’re talking about Robert Cialdini’s remarkable work, “Influence: Science And Practice”. In this book, Cialdini discusses the 6 principles he found that are found commonly among “compliance professionals.”
If you’re a marketer — that includes you.
As a marketer, if you aren’t tapping into reciprocity, you’re missing a bet.
Reciprocity greases the wheels of societies. Researchers have found [...]
2009 01 16
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