Archive for the ‘Judy Kettenhofen’

Judy Kettenhofen, NextDay Copy

By: Sarah Category: Judy Kettenhofen No Comments →

  • We’re talking about Robert Cialdini’s remarkable work, “Influence: Science And Practice”. In this book, Cialdini discusses the 6 principles he found that are found commonly among “compliance professionals.” If you’re a marketer — that includes you. As a marketer, if you aren’t tapping into reciprocity, you’re missing a bet. Reciprocity greases the wheels of societies.  Researchers have found [...]
    2009 01 16

MARKETING METHODS
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