Promotional Gifts Say a Lot about Your Company --
Don't underestimate the promotional power of a nice gift.
My husband is a physician. That means that everywhere we have pens and staplers and pads of paper, pointers and jump drives, clocks and mugs and paperweights galore, with pharmaceutical drug names on them.
These things do come in handy, and they do work to advertise their product. No doubt you've received countless catalogs offering you wares you can plaster your name and logo all over. The prices are attractive, even, just to have your business get casual face time.
But. . .
It's the Good Stuff that Makes the Impact
While these free items receive mild appreciation by our office staff, what they really love are the free lunches they bring in from nice restaurants. . . oh yeah!
These lunches get the calorie-gift-bearing drug reps valuable time in a more relaxed atmosphere with the prize target -- the doctor, who, more often than not, feels that she has to give at least some time to reciprocate for the nice meals her staff values as a prime perk.
The guys coming without lunch? I've seen them standing in the hall waiting an hour just to catch a signature from a doctor. (My husband is something of an exception, welcoming drug reps, though he does save real face time for the lunch hour to avoid making patients wait.)
This reminds me of when my husband was being wined and dined by prospective practices. They all treated us well. The ones we really remembered, though, were the ones who sent us really nice gift baskets afterward.
Gourmet items, nicely packaged. We felt really appreciated, and our attachment to that practice group deepened. We remembered them with nice warm fuzzies.
You can create the same feeling by giving gourmet comfort food with the label customized with your name and logo. You want to give high quality items, nicely packaged, so you get the same "Wow!" bonding with your potential clients and referral sources.
How can you do better than to give a beautiful gift of Premium Coffee, Tea & Chocolate? There's something in there to warm everyone to you and your business.
What to Do Now
If you're interested in giving promotional gifts, consider taking a step up from the typical catalog offerings, and make a Wow! impression with Premium Coffee, Tea & Chocolate with your business emblazoned on them.
© All Rights Reserved 2008-2010.